Privacy Policy

1. Introduction

Hebei Yita New Materials Co., Ltd. (“YITA”, “we”, “our”, or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit yitaflexstone.com (the “Website”) or contact us regarding our flexible stone veneer products and B2B business services.

Our Website is primarily intended for business and professional audiences, including importers, distributors, wholesalers, architects, designers, contractors and project developers.

2. Information We Collect

We may collect the following categories of information, depending on how you interact with our Website:

Information you provide

  • Name, business email address, telephone number and WhatsApp contact details
  • Company name, country or region, business role and other professional contact information
  • Product interests, project requirements, estimated quantities, sample requests and quotation details
  • Information contained in messages, emails and other communications you send to us

Information collected through the Website

  • IP address, browser type, device information, approximate geographic location, referral source and pages visited
  • Website usage, interaction and performance information collected through server logs, analytics tools, cookies or similar technologies
  • Advertising interaction and campaign attribution information, where advertising tracking tools are enabled

The information collected depends on the Website’s actual configuration, your settings and any consent you provide where required by applicable law.

3. How We Use Information

We may use personal information to:

  • Respond to business inquiries, quotation requests and sample applications
  • Provide product details, technical documentation and installation guidance
  • Discuss potential cooperation, distribution opportunities, projects and transactions
  • Maintain business communications and records
  • Operate, maintain, secure and improve our Website
  • Measure website performance and understand how visitors discover and use our content
  • Measure advertising performance and, where permitted, support advertising and remarketing activities
  • Prevent fraud, spam, abuse and security incidents
  • Comply with applicable legal obligations and establish, exercise or defend legal claims

We will process information for these purposes in accordance with applicable law and any choices or rights available to you.

4. Legal Bases for Processing

Where applicable data protection law requires a legal basis, we may rely on:

  • Consent: Where you have agreed to a specific use of information, including tracking technologies where consent is required.
  • Pre-contractual steps or contract performance: Where processing is necessary to respond to a request or manage a potential or existing business transaction.
  • Legitimate interests: Where appropriate, for business communications, Website security and operational improvement, provided these interests are not overridden by your privacy rights and freedoms.
  • Legal obligations: Where processing is required by law.

Where processing is based on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

5. Cookies, Analytics, and Advertising Technologies

Our Website uses or may use Google Analytics and advertising tracking technologies, including pixels or tags associated with advertising platforms, depending on the tools currently installed.

These technologies may collect information such as browser or device identifiers, page views, user interactions, referral information, advertising campaign identifiers and information about your visits to our Website.

We use these tools to understand Website traffic, evaluate marketing performance, measure advertising conversions and support advertising activities where permitted by law.

Cookie and tracking choices

Where required by applicable law, non-essential analytics and advertising technologies will be activated only after valid consent has been obtained. You may accept or reject different categories of cookies via our consent interface where available. You can also manage certain cookies through your browser settings, although browser controls may not cover every form of online tracking. You may withdraw or change your consent through the Website’s cookie settings panel where available.

If Google Consent Mode is implemented on the site, it communicates your consent choices to Google tags. It does not replace the requirement for a proper consent mechanism where local law mandates it.

For information about Google’s own data processing practices, please refer to Google’s published privacy documentation.

6. How We Share Information

We do not sell your personal information for monetary consideration.

We may disclose information to service providers or other recipients where necessary for the purposes described in this Policy, including:

  • Website hosting, maintenance, security and technical support providers
  • Business email and communication service providers
  • Analytics and advertising providers, including Google and relevant advertising platforms, where enabled
  • Anti-spam, form processing and website backup providers, where used
  • Logistics, shipping, customs and other service providers when required for sample requests or business transactions
  • Professional advisers, regulators, courts or public authorities where required or permitted by law

Certain privacy laws define data sharing for targeted advertising more broadly than a “sale”. Where such laws apply to you, we will honour applicable opt-out rights and other statutory requirements.

7. International Data Transfers

YITA serves international business customers. Some of our service providers may process your information in jurisdictions outside the country where the information was originally collected, including countries that may not have equivalent data protection laws.

Where personal information is transferred internationally, we will take the measures required by applicable law, which may include implementing appropriate safeguards and other legally required protections.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Policy, including responding to inquiries, maintaining business relationships, managing transactions, resolving disputes and meeting legal obligations.

Retention periods depend on the type of information, the purpose for which it was collected and applicable legal requirements. We will take reasonable steps to delete or anonymise information when it is no longer required, subject to mandatory legal retention obligations and legitimate business record-keeping needs.

9. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

No method of internet transmission or electronic storage can be guaranteed to be 100% secure. Accordingly, we cannot guarantee absolute security of your data.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Request restriction of, or object to, certain processing activities
  • Request a portable copy of certain personal data
  • Withdraw consent where processing is based on consent
  • Opt out of certain targeted advertising or data sharing where applicable
  • Lodge a complaint with a competent data protection authority

We will not charge a fee for responding to valid privacy rights requests unless permitted by applicable law. To exercise any of these rights, please contact us at info@yitaflexstone.com. We may need to verify your identity and clarify your request before we provide a response. We will reply in accordance with applicable legal time limits.

11. Third-Party Websites and Services

Our Website may contain links to third-party websites, social media platforms or external services. These third parties process information under their own separate privacy policies and terms.

We have no control over their independent privacy practices. Please review their privacy policies before submitting any personal information to them.

12. Children's Privacy

Our Website is designed primarily for business and professional audiences and is not intended to collect personal information from children. We do not knowingly collect personal data from children through our business inquiry channels.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to our business operations, Website technology, service providers or legal obligations.

Any revised version will be published on this page with an updated “Last Updated” date.

14. Contact Information

If you have questions about this Privacy Policy or wish to submit requests relating to your personal information, please contact us:

Company: Hebei Yita New Materials Co., Ltd.

Brand: YITA Flexible Stone

Website: yitaflexstone.com

 Email: info@yitaflexstone.com

Business Address: No. 7 Dongxing North Street, Qingliangsi Subdistrict Office, Zhuozhou, Baoding, Hebei Province, China

Global Shipping Support

Reliable export packing and logistics coordination for overseas projects and wholesale orders.

Project-Based Solutions

Material options, dimensions and surface finishes selected around the needs of each project.

Technical Support

Application advice and installation guidance to support smoother project execution.

Quality Assurance

Consistent material standards and careful inspection help deliver dependable surface quality.

Product Enquiry